Dainty Bear
Created to be cherished
The Brief.
Dainty Bear is an Irish run online high end baby & childrenswear store offering quality clothing, shoes and accessories. Dainty Bears also offers traditional and stylish occasion wear & bespoke newborn gift boxes with a view of progressing into toys, lifestyle & more.
To accommodate the broadening product range the client desired a brand refresh along with packaging to support the new brand. They wanted to keep some hints to the original brand elements but needed a more refined and elated look for their feminine target market of mothers, grandmothers and baby gift givers.
The Result.
The Dainty Bear brand was inspired by the relationship a mother has with their child, soft, warm & loving. Naturally a mother wants the best for their child providing them with a sense of comfort and quality.
Modern, feminine and a sense of sophistication is displayed through the typography. A muted colour palette was developed displaying a sense of luxury desired with a subtle statement. To give the brand a modern yet playful feel, a colourful polka dot pattern was considered to elevate the brand collateral. It was important for the packaging to not take away from the products and heighten a customers overall experience.
What did Aine say
Olwyn’s service exceeded my overall expectations tenfold. Her professionalism, patience and attention to detail is truly amazing and she has a bright future ahead in terms of how she approaches and executes client projects.
Olwyn is extremely passionate about what she does and it shines through in her work. Nothing is too much trouble for her and she won't complete the work until everything is perfect.
What exceeded my expectations was definitely reading the brand strategy document as it captured my brand so beautifully it nearly brought me to tears!
Olwyn also went above and beyond in the final days before the launch to help me get the website sorted when she had started working on other clients, I was so grateful for this.