Happy Days
Rental Fashion Brand based in Dublin, Ireland
The Brief.
Happy Days is a fashion rental company based in Dublin that are environmentally conscious providing short term rent of slow fashion clothing for occasions. They are inclusive and sustainable providing a new circular way of accessing fashionable items. Happy Days wants to provide women of all size, age and backgrounds access to beautiful & complimentary clothing without the heavy price tag as well as helping the environment. This is the beginning of a change in fast fashion.
As a new business on the market, the goal is to build a strong reputation & trust with customers holding a space for inclusivity & transparency. Happy Days want to change the perception of renting through educating women about the fashion industry & how to do better as consumers. They also want to build a community that continuously rents for multiple events throughout the year. They planned to open their doors in the end of 2021 with both an online & physical space.
The Result.
Dress a woman for success & she will feel successful!
The Happy Days brand was inspired by the transformation a woman goes through when she wears something that makes her feel confident & love herself. Wanting to convey this feeling of change, simple gradients were used along with bright colours to reflect the emotions you feel on your Happy Days.
This change of state not only reflects the customers but also wanting to touch on the major shift in the fashion industry that Happy Days is apart of. Noting to helping the environment & staying clean, this is reflected in a minimal layout with a sense of openness & space.
The typography was chosen carefully presenting a fun, friendly & optimistic personality showing that the future of fashion is bright. Promoting their physical & online space, all aspects of this brand will guarantee that every interaction with them will be a happy one!
What did Rachel say
I am so happy with the branding for Happy Days! It is perfect & I am already getting so many compliments on it.
I’m obsessed with our new signage & Olwyn was so helpful helping us with paint colours & last minute details up the our launch!