Joanna Riddell
Acupuncture & Chinese Medicine
The Brief.
Joanna Riddell is a highly experienced Acupuncturist helping emotionally & physically fragile people. She is confident in her practice, empathetic towards her customers & easily approachable. Joanna specialises in areas of skincare, digestion & wellbeing.
The goal for this project was to build brand awareness giving the business an established look and confident feel conveying the knowledge, experience and values Joanna has. We also had to consider how the brand would grow and develop as she builds a her own range of products in the future.
It was important to show Joanna’s personality & build a strong online presence promoting her new website.
The Result.
The concept for Joanna Riddell was taken from the forest floor, that feeling of being grounded and relaxed within nature. An idea that is important in eastern cultures. Using warm and soft tones we were able to convey a sense of home and sanctuary for the body and mind.
Conveying Joanna’s experience and knowledge through confident and clear layouts, we kept it modern and minimal. The typeface was inspired by old style pharmacy bottles that herbs would have been stored in. The use of rustic tones and nature inspired icons added elements of purity, relaxation and wellness.
What did Joanna say
Someone recommended Olwyn to me and after hearing about her process and seeing her work I knew I found the right person.
I loved every minute working with Olwyn and it has already benefited me immensely. For the first time ever people feel connected to my brand and honestly now so do I! My old brand was dull and just lacked everything. I question now did I have a brand over the years after seeing my brand now which is amazing!
What exceeded my expectations was Olwyn’s knowledge in the industry. Her process was clear & concise all the way through.