Petite Boutique

The Brief.

Petite Boutique is a jewellery brand based in Cork, Ireland. Their designs are inspired by the beautiful Emerald Isle which can be gifted or carried with you to always have a piece of Éire. They believe memories are magical & should be treasured forever. With a rich tradition of storytelling, Ireland and the heritage it holds inspires and brings pride in their work, designs and their strong neighbourly relationship with our customers all over the world.
To accommodate the change of direction & build a more recognisable brand, they wanted a brand refresh, support developing their packaging & build a brand new e-commerce website as their prior one had many issues & lacked a direct customer journey. Tied to the colour pink & keeping their initial brand heart element was a must.

The Result.

Considering their worldwide audience, Petite Boutique’s brand refresh was inspired by the feeling of being or having a piece of home, in this case, Ireland. A new brand direction translated into their colour palette & typography.

Continuing the Irish art of storytelling, we brought this into every aspect of the brand while also keeping it feminine & elegant. The heart element was enhanced forming a prominent icon associated with Ireland, a shamrock. A more modern forest Green was chosen with softer creams & pinks to provide a more gentle & homey presence. The packaging is modern & minimal with a sense of Irishness supporting it’s high quality & affordable pieces.

The website is now user friendly, carefully considering its users & the large amount of products that are continuously added as they are always updating their designs.