The Wreath Boutique
Couture creators of handmade door apparel
The Wreath Boutique
The Wreath Boutique is a creative studio that curates high end seasonal door wreaths and accessories for all occasions. They are the couture creators of handmade door apparel establishing a welcoming and unique first impression for any home.
This client had a confident vision for the future of their business, but but was unsure how to execute her vision. We worked on creating a strong brand that both strategically and visually supplemented this vision to position them as the top boutique in Ireland for bespoke designer wreaths.
The Wreath Boutique create bespoke wreath for all creations. Each wreath is handmade and created with the highest quality foliage, that lasts for years. It was important to create a luxury feel to this brand, so that customers could recognise just how special this product is, and look after each wreath for years as the seasons change.
This client had big ambitions for her business, and it was important to ensure that the brand identity was equally as timeless and distinctive as its vision. The Wreath Boutique was in its early stages while we were working together, so it was important that while this brand was small in scale now, it needed to be ready to scale up as a luxury studio.
Strategically, we worked on creating a brand that would establish The Wreath Boutique as the top boutique in Ireland for designer quality wreaths, so we focused on brand voice, shifting from your everyday florist to bespoke creators of high end seasonal door wreaths, to convey this message.
We took huge inspirations from the classical aesthetic of the design capitals of the world such as Paris, Milan and London. It was essential that while the arrangements are proudly designed in Ireland, the brand experience would not look out of place in one of these cities amongst high end luxury brands. This is conveyed through the use of modern classical typography, a distinct colour palette and delicate luxury brand icons.
