Wild Wool Way
Punch Needle Studio on the Wild Atlantic Way, Ireland
The Brief.
Wild Wool Way teaches the traditional skill of punch needling in a contemporary way using high quality wools and materials. Being situated on the Wild Atlantic Way on the south west coast of Ireland, customers can take in the idyllic scenery around them for inspiration. Their tools and materials are sourced locally, ethically and with an underlying aim to provide women with a calming outlet while learning a beneficial craft to create pieces of art that they can take pride in.
Wild Wool Way wanted to be more appealing to Millenials and older Gen Z therefore the brand needed to be youthful and modern with a nod to the traditional roots. It was also important to the client that her friendly and optimistic personality radiated through the brand. The client’s goal is to build a strong community and support inter-generational friendships through workshops and luxury craft retreats for women of all ages. It was important to convey this in the brand.
The Result.
The idea of movement and conveying a sense of the ebb and flow of the ocean on the Wild Atlantic Way was a key element for the inspiration behind the brand. The craft of punch needling itself displays an in & out motion looping wool through fabric promoting relaxation & mindfulness. The idea of connection and community was also important considering the generational shift with a traditional craft into modern times to benefit & support youths with hectic lives.
The typeface is bubbly and youthful with an old school feel attracting the right audience. The colour palette is vibrant and distinctive considering the target demographic and communicating the client’s energetic personality. Abstract block colours & minimal wavy lines were used to convey movement, where the land meets the ocean along the Wild Atlantic Way and that sense of connection while also noting the client’s materials.
What did Michelle say
Olwyn’s service exceeded my overall expectations tenfold. Her professionalism, patience and attention to detail is truly amazing and she has a bright future ahead in terms of how she approaches and executes client projects.
Olwyn is extremely passionate about what she does and it shines through in her work. Nothing is too much trouble for her and she won't complete the work until everything is perfect.
What exceeded my expectations was definitely reading the brand strategy document as it captured my brand so beautifully it nearly brought me to tears!
Olwyn also went above and beyond in the final days before the launch to help me get the website sorted when she had started working on other clients, I was so grateful for this.